“We are proud to boast another sponsor on our jersey and this is a way to show that we are doing something right,” said Emirates Lions captain, Warren Whiteley. “We will wear our Lions jersey with pride and will always do our best on the field.”
In rugby, a key element to success is selecting the right combinations of players and capitalising on the strength of these strategic partnerships. Hisense South Africa is therefore proud to announce that the company is now the official electronics partner of Lions Rugby.
The sponsorship stretches across the 2017 Vodacom Super Rugby and Currie Cup competitions, with the Hisense logo appearing on the right shoulder of the Emirates Lions and Xerox Golden Lions kits. Hisense also receives exclusive signage rights within Emirates Airline Park.
Claire Noyes-Smith, marketing director at Hisense, believes that Hisense and the Lions brand are a good match because they are both driven to succeed through quality and innovation. “They are the top local franchise and certainly the team to beat this year. We are honoured to be associated with them,” she said. “With Emirates Lions always aiming for the top, their motivations align with Hisense’s local AIM HIGH campaign, which endeavours to re-ignite the aspirations of South Africans. This partnership aims to deliver the goods, both on and off the field.”
Rudolf Straeuli, the Lions Rugby Company (Pty) Ltd chief executive officer, considers the partnership to be valuable. “We are very excited to have Hisense on board, a brand that consumers can engage with on an ongoing basis, and can become part of the fibre of the matches our team plays. With Hisense being one of the largest electronics companies worldwide, and with a strong presence locally, we couldn’t ask for more,” said Straeuli.
The partnership was announced at Emirates Airline Park on Thursday, February 2, alongside the announcement of the 2017 Vodacom Super Rugby squad.
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