Lucas Radebe to plough back into the community
In the campaign premiere of the content series, Radebe shares the trials and tribulations of his #RealLifeRealEstate journey.
Well-known soccer legend Lucas Radebe will plough some of his expertise back into the community.
The launch of #RealLifeRealEstate took place on November 15 whereby Lucas Radebe and Jawitz Properties clients tackle the emotionally compelling story of ‘what makes a house a home?’
Radebe said, “I have stayed in many houses in my lifetime. From Diepkloof, Zone 4 to Bophuthatswana, all the way to Elland Road in Leeds, but for me there will always only be one home – South Africa.”
In the campaign premiere of the content series, Radebe shares the trials and tribulations of his #RealLifeRealEstate journey.
“South African residential property prices are dropping when adjusted for inflation and it now takes an average of four months for a residential property to be sold,” said Herschel Jawitz, CEO Jawitz Properties.
“For Jawitz, homes are more than just inventory or stock. They represent memories of sellers and dreams for interested buyers. We are delighted to have Lucas on board, sharing his story, in order to encourage South Africans to share theirs,” he said.
“It was the authenticity of the campaign that lured me to this project, as well as the rewards that are on offer to the average South African,” said Radebe.
South Africans can submit their #RealLifeRealEstate stories with @JawitzProp on Twitter, @Jawitz.Properties on Instagram, and via Facebook.
The campaign runs from November 15 to February 28.
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