FORMER soccer players will be afforded the opportunity to have insets in the lives of their communities because of a groundbreaking initiative from a leading sports betting company.
Betway revealed an exciting initiative, in partnership with football legend Lucas Radebe, titled the Betway 12th Man campaign, which was recently launched in Johannesburg.
Appropriately titled in football terms as the 12th Man, 10 former players both male and female, will embark on a life-changing six-month journey which will see them graduate with a variety of skills and qualifications to increase their chances of employment.
During this period, Betway, alongside programme anchor Lucas Radebe, will invite various industry experts from the fields of coaching, broadcast, finance and event management to endow the former players with practical skills for them to plough back in their communities.
Betway’s marketing manager, David Rachidi, said: “We are honoured to be launching such a powerful programme. Betway takes pride in making a meaningful difference in South African communities. Through such a compelling initiative, we look forward to honouring and upskilling our former football heroes who have done so much for the country.”
The programme will get underway from February 20 with a two-day skills acquisition course. Upon completing the skills acquisition course, the players will have an opportunity to further upskill themselves through the South African Football Association (Safa), D License and Royal Dutch Football Association (KNVB), coaching courses to receive an accredited CAF/Safa approved entry-level coaching certificate.
Radebe said: “As a former football player, I am honoured to lead such an important programme. During our playing days, very few of us had the privilege of getting good advice and as a result, life has been very difficult for a number of ex-professionals.
“I believe Betway 12th Man is an important initiative to give back to these legends who have invested so much in the game. Our football is where it is today because of the time and effort they gave. I applaud Betway for recognising and upskilling them in such an impactful manner.”
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