Coca-Cola creates rainbows to celebrate 20 years of our #RainbowNation
During the month of April, in celebration of “Freedom Month”, Coca-Cola has literally created rainbows.
JOHANNESBURG – Using sunlight, water, some fancy science and a little bit of magic, rainbows were conjured up in the Joburg CBD. The rainbows were created to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.
“We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water,” says Sharon Keith of Coca-Cola South Africa.
“In the lead up to Freedom day we wanted to go further than reminding South Africans of our heritage. We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both,” explains Keith.
Moments of happiness created by the Coca-Cola Rainbows were captured on film.
https://www.youtube.com/watch?v=ptRLbEbMMSg&feature=youtu.be
Social media links
Facebook: https://www.facebook.com/cocacola
Twitter: https://twitter.com/CocaCola
Hashtag: #rainbownation
Share the video: https://goo.gl/b7yTkL
