WATCH: Is the 2018 FIFA World Cup the Year of the Underdog?
In the last week alone, “World Cup” was mentioned over 260 000 times on editorial media, peaking at 60 000 mentions on the night of the first game.
The world tuned in on June 14 as Russia kicked off the 2018 FIFA World Cup in Moscow. The hosts walked away with a 5 – 0 win against Saudi Arabia, setting the bar for the rest of the tournament and exciting the 20 000 fans from around the world that have travelled to Russia to watch and experience the World Cup.
Those that weren’t able to fly to the world’s largest nation, chimed in on social media.
Global media intelligence company, Meltwater, tracked and analysed the World Cup mentions on news and social media, as well as the surrounding trending themes. The data indicates that the world is speaking about how this year’s FIFA World Cup is “the year of the underdog” – Meltwater analysed the mentions to find out more.
In the last week alone, “World Cup” was mentioned over 260 000 times on editorial media, peaking at 60 000 mentions on the night of the first game.
https://twitter.com/WorldCup2018now/status/1008975693638610944
https://twitter.com/WorldCup2018now/status/1008847805371150336
What a moment! 🙌#threelions pic.twitter.com/dsY0HRzZJk
— England (@England) June 18, 2018
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