Celebrate our furry friends
Pedigree and Whiskas are hosting this “Help us, Help them” campaign with the aim to help make a real difference in the lives of pets in shelters across South Africa.
DID you know that today is World Animal Day? A whole day dedicated to making the world a better place for all animals and to raise the status of animals in order to improve animal welfare standards around the globe.
This is a challenge that Mars Africa is taking so seriously that two of their brands, Whiskas and Pedigree, have committed up to R5-million worth of products to go to the SPCA nationally. This equals to 900 000 meals.
Consumers are challenged to purchase any Whiskas or Pedigree products at Pick n Pay from October 3 to 9 following which Mars will donate the same value of products to the SPCA.
Pedigree and Whiskas are hosting this “Help us, Help them” campaign with the aim to help make a real difference in the lives of pets in shelters across South Africa.
Marketing manager Rita Fernandes says that it’s a substantial investment, but one they’re willing to make to mark such an important day. “The purpose of World Animal Day is to raise the status of animals in order to improve welfare standards around the globe. Our brands are committed to animals in South African homes and shelters, and this campaign is just a small step in ensuring that all pets get the nutrition and care they deserve,” she said.
Pedigree and Whiskas offer a wide range of wet and dry food for cats and dogs of all ages, providing them with the best nutrition, value for money and with a taste they really love.
Fernandes said that she hopes that South Africans will accept the challenge and visit their nearest Pick n Pay store next week to support the campaign. Fernandes said: “Each and every Whiskas and Pedigree item bought during the course of next week will make a marked difference in the life of a pet at an SPCA somewhere in South Africa.”
Both Pedigree and Whiskas have ongoing initiatives to support domestic and wild animals in South Africa. Most recently, Pedigree launched a campaign dubbed Project Juno to illustrate the effects of what good food could do in the life of a shelter dog. Juno, a small mixed-breed pooch from Woodrock Animal Rescue, was rescued and fed a nutritious diet over an eight-week period (and thereafter). Her rehabilitation was monitored to depict how good food and care can really change the life of a pet.
“This campaign, alongside Pick n Pay and the SPCA is a massive focus for us, and one we’re pouring our hearts and souls into. We appeal to South Africans to support us in our mission and celebrate our furry friends this World Animal Day,” said Fernandes.
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