Once upon a time, there was Story Studio…
Story Studio is at the cutting edge of commercial content creation. We combine a thorough knowledge of the South African media landscape – its demands, preferences and vicissitudes – with reliable, research driven insights into consumer behaviour.
A world of media overload
How do you capture someone’s attention, and how do you hold it long enough to create a genuine connection? How, in a world of media overload, can you cut through the noise and clutter? How do you truly touch someone in a meaningful and memorable way?
Simple. You tell a story.
A story that matters, a story they can relate to. A story that offers something of value, something of personal significance. Most especially, a story that reaches the heart.
This is where Story Studio comes in
We know that the power of compelling story telling is beyond doubt – it’s been proven to us time and again. It’s what we do here at Story Studio. And we do it well.
We design content strategies that work. We create textual, visual and video content that captivates readers and keeps them on page, engaging with your brand.
Creativity and market intelligence equals results – results that offer a tangible return on spend.
In a dynamic market communications environment, where quantity is being replaced by quality, you’ll find Story Studio.
Story Studio Product Offerings
- Sponsored Content
- Advertorials/Digitorials
- White Label Content
- Video Creation
- Purpose Driven Marketing Content
- Display ad re-targeting through our large Data Management Platform (DMP)
Trust – the currency that matters
Caxton’s community news audience is large, varied and loyal. Moreover, we enjoy high levels of trust owing to our journalists adhering to a press code designed to protect the integrity of the media.
For commercial clients, the trust of our audience lends itself to a trust of your brand, and the integrity of our content reinforces the credibility of your commercial/branded content.
Your custom-crafted content, published in a premier quality brand safe environment, will engender a favourable impression in lead-generating target markets.
It’s all about creating an opportunity to build a rapport and positive relationship with our diverse readership.
The power of the Local News Network (LNN)
With 77 online title sites, Caxton’s LNN differentiates itself from competitors by offering an unprecedented reach into communities all around South Africa.
The LNN is the undisputed leader in community news, and our title sites publish stories that directly affect the daily lives of our readers.
At the same time, however, the combination of our large number of title sites, and their diverse geographical footprints, means that Caxton’s LNN also reaches a nationwide audience.
Our readers’ interests, demographics and purchasing power cover an exceptionally wide range of SA’s culturally and economically varied landscape.
In 2018, the LNN achieved a mammoth 137.2 million page views.
Why content?
- Content builds authentic relationships with consumers in both the short and long terms
- Content captures attention
- Content generates quality leads
- Results in real time spent with your brand
- Produces knowledgeable customers – Educated purchasing decision
- Showcases your subject matter expertise
- 78% of consumers prefer getting to know a company via articles rather than ads
- 82% of consumers feel more positive about a company after reading their custom content
- 68% of people spend time reading about brands that interest them
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods
- Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed.
Case studies
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