Coca-Cola celebrates 20 years of our Rainbow Nation
To celebrate the occasion, sometime this week when you least expect it Coca-Cola will be conjuring up rainbows in the Johannesburg CBD using nothing but sunlight, water and a little bit of magic.
JOHANNEBURG – TWENTY years ago, South Africa held its first democratic election. Nelson Mandela was elected into office, and Archbishop Desmond Tutu coined the phrase “The Rainbow Nation”.
To celebrate the occasion, sometime this week when you least expect it Coca-Cola will be conjuring up rainbows in the Johannesburg CBD using nothing but sunlight, water and a little bit of magic.
“In the lead up to Freedom day we wanted to go further than reminding South Africans of our heritage, we wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both,” says Sharon Keith of Coca-Cola South Africa. “We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water,” she explained.
With this surprisingly simple gesture, people of the rainbow nation can share in the joy of this symbol of national pride as we celebrate 20 years of democracy, thanks to Coca-Cola.
Social media links
Facebook: https://www.facebook.com/cocacola
Twitter: https://twitter.com/CocaCola
Hashtag: #RainbowNation
